If you’re looking for ways to increase the audience for your organization, company, or venture, you’re in the right place. In this article, we’ll show you some fun and effective tactics to grab the attention of your future customers or subscribers and take your organization, company, or venture to the next level.
But first and foremost, it’s most appropriate to define what an audience is: it refers to the group of people or businesses interested in the products or services you offer. This audience can include followers or subscribers, current customers, potential customers, and generally anyone, business, organization, or institution engaging with your brand in some way. Using the term ‘audience’ is a general way to refer to all individuals or organizations involved or interested in what you do. In this sense, it’s worth noting a maxim we should consider: the audience isn’t something to be found, but rather something to be created.
Now we can get straight to the point with suggestions to increase your audience:
Design a compelling website
Imagine your website as a lighthouse that connects and guides your audience. When most people search for a needed product or service, they Google it. Therefore, the bridge between the potential customer and you is your website, as it’s the first thing they see when using a search engine. Additionally, a website is highly beneficial in social media campaigns. You can utilize a landing page that directs your customers to your products or services beyond social media, channeling traffic to your website and increasing its visits, which enhances your page’s domain authority*. This creates a virtuous circle among the various channels connecting your audience and you.
You must ensure it’s visually appealing and easy to navigate. Use vibrant colors, high-quality images, and a clean structure so that your visitors feel attracted and can easily find what they’re looking for. Remember, the first impression is crucial; learn how to seduce and charm. If you don’t know how to create a quality website, you have two options: learn (which takes time but is productive in the long run) or hire someone who knows how to do the job well.
Provide valuable content
Looking to attract more clients, followers, or subscribers? Feed them with quality content! Create a blog on your website and share relevant articles about your industry. Offer useful tips, step-by-step guides, and insider tricks of the trade. This will not only help establish you as an expert in your field but also draw in individuals interested in what you have to offer. Educate, inform, and provide value.
At this point, it’s important to consider that there isn’t just one way to produce quality content: you can create entertaining short videos to post on your website and social media, craft educational posts, share entertaining or recreational content, host engaging contests for your followers, and even hold public events to build a community and gather feedback from your audience. Ultimately, exploration and experimentation are key here; analyzing metrics will help you identify the most effective methods. The limit is only your own creativity!
If you’re unsure how to generate quality digital content, the same principle applies as in the previous point: you can learn, which will take time but be effective in the long run, or you can hire the services of a professional (or company) in this field.
Engage on social media
Don’t be a lone fish in the digital ocean—join social media and harness its power to reach a wider audience. Create profiles on popular platforms like Facebook, Instagram, LinkedIn, or Twitter, and share compelling, relevant content. Engage with your followers, respond to their questions and comments, and build an online community that supports your work. Remember, word-of-mouth can swim a long way—I speak from experience!
Craft a tailored message for your specific audience
We must be clear about our target audience based on the product or service we offer. Identify who you want to reach and create a message tailored to their characteristics: consider their age range, gender, socioeconomic status, educational level, geographic location, marital status, among other traits.
Based on this, you should consider the tone and content of the message you’re delivering. It’s not the same offering products or services if your company is a holistic therapy center, a law firm, or if you’re an autonomous psychologist, just to name a few examples. In this regard, you can reflect on their needs: what is it that my potential clients lack? Try not to stay at the most evident and superficial level; attempt to delve into their deeper needs and become the provider of what they seek. Taking the example of a holistic therapy center, a potential patient seeking massages or acupuncture probably urgently needs peace, wellness, health, and even a sense of care.
It’s crucial at this stage to maintain an impeccable ethic, as any form of manipulation will work against you. You should only offer what your audience is looking for and needs, and what you’re capable of delivering.
Utilize email marketing
Email marketing allows you to establish an effective communication channel with your audience. Offer your visitors the option to subscribe to your newsletter or receive exclusive updates. Send periodic emails (not too frequently to avoid being invasive) with valuable content, special promotions, and exciting news about your company, business, or organization. Remember to maintain a friendly tone and avoid spam.
Provide high-quality customer service
Although the term “customer service” generally refers to a business, it applies to nearly any type of activity. Undoubtedly, in a business, a satisfied customer is one who will return. However, in general terms, maintaining good communication throughout the process with individuals or businesses is essential for any kind of organization or venture: respond to inquiries, offer personalized solutions, and maintain consistently pleasant and smooth communication. Also, don’t forget to ask for feedback and testimonials to build your reputation and expand your reach.
Conclusion
In the vast digital landscape, attracting clients or followers and building an audience might seem overwhelming for a small organization or business, especially for a solo entrepreneur or a small team. However, with the right tactics and the necessary help, you can stand out and grow. Design a captivating website, offer valuable content, connect with your audience, and build a community so that gradually your digital presence grows, helping you achieve your conversion** goals.
Footnotes:
*Domain authority refers to a website’s credibility, relevance, and trustworthiness in search engine algorithms.
**Conversion in content marketing and digital marketing involves turning website or digital platform visitors into customers or individuals who take a desired action, such as a monthly subscription, a purchase, or a sign-up, to name a few examples. It’s a crucial process for achieving measurable results and is accomplished through optimization, personalization, and analysis of visitor behavior strategies.
